AxisDirect Vs ICICI Direct : Side By Side Comparison

In this page, I am providing side by side comparison of AxisDirect Vs ICICI Direct.

AxisDirect is a brokerage arm of Axisbank and ICICI Direct is of ICICI bank. So both provide 3-in-1 demat account as they are promoted by banks. 3-in1 demat account enables seamless transfer of funds within the accounts. But usually brokerage charges of banks are on higher side.

Both of them provide many services to thier clients. They offer research and recommendation to their customers.

But still there are lot of differences between these two brokers.

I have equated both these brokers based on Company overview, Account related charges, Brokerage Charges, Transaction charges, Exposure provided, other features, Investment services, Customer service , Research/recommendations and promotion offer on account opening if any.

However, if you already have account with any of these brokers, kindly share your experience with me and fellow readers through comments.

Here is the comparison of Axis Direct Vs ICICI Direct:

Parameters	Axis Direct	ICICI Direct
Review	Axisdirect Review	ICICI Direct Review
Type of Broker	Full Service Broker	Full Service Broker
Incorporation Year	2006	2000
Supported Exchanges	NSE, BSE, MSEI and MCX	NSE & BSE
Account Related Charges
Trading Account Opening Fees	Rs 999	Rs 0
Trading Account AMC	Rs 0	Rs 0
Demat Account Opening Fees	Rs 420	Rs 975
Demat Account AMC	Rs 650	Rs 600
Brokerage Charges
Equity Delivery Brokerage	0.3%	0.55%
Equity Intraday Brokerage	0.05%	0.275%
Equity Futures Brokerage	0.05%	0.03% to 0.05%
Equity Options Brokerage	Rs 100/lot	Rs 35/lot to Rs 95/lot
Currency Futures Trading Brokerage	0.05%	0.03% to 0,05%
Currency Options Trading Brokerage	Rs 100/lot	Rs 10/lot to Rs 25/lot
Commodity Trading Brokerage	NA	NA
Minimum Brokerage Charges	Rs 20 per trade or 2.5% whichever is lower	Rs 35 per trade
Monthly Unlimited Plans
Brokerage Calculator	Axis Direct Calculator	ICICI Direct Calculator
Transaction Charges
Equity Delivery	0.00325%	0.0031%
Equity Intraday	0.00325%	0.0031%
Equity Futures	0.00190%	0.00180%
Equity Options	0.050% (On Premium)	0.050% (On Premium)
Currency Futures	0.00190%	0.00120%
Currency Options	0.050% (On Premium)	0.050% (On Premium)
Commodity	NA	NA
Exposure
Equity	Upto 10 times Intraday and No Leverage for Delivery	Upto 25 times Intraday and 5 times Delivery
Equity Futures	No Leverage	Upto 4 times Intraday
Equity Options	No leverage	Upto 4 times Intraday
Currency Futures	No Leverage	Upto 4 times Intraday
Currency Options	No leverage	Upto 4 times Intraday
Commodities	NA	NA
Features
3 in 1 Account
Mobile Trading
Charting
Automated Trading
After Trading Hour Orders
SMS Alerts
Margin Funding
Trading Platform	Axis SwiftTrade, AxisDirect Trade, Mobile Trade	ICICI Direct Trade Racer ( Desktop & Web), ICICI Direct Mobile App
Investment Services
Stock / Equity
Commodity
Currency
Initial Public Offers (IPO)
Mutual Funds
Customer Service Channels
24/7 Customer Service
Email Support
Onine Live Chat
Phone Support
Toll Free Number
Support Through Branches
Relationship Managers
Research Reports/Tips/Recommendations
Daily Market Report
Tips/Recommendations
Quarterly Result Analysis
News Alerts
Robo Advisory
Promotional Offers
	NIL	NIL

And if you are interested in checking the details these two brokers with few more stock brokers, see the below tables.

Point By Point Comparison of Axis Direct with other Brokers:

Point By Point Comparison of ICICI Direct with other Brokers: